Rice

♥ Cruelty-Free

A milky, glow-boosting toner that transforms the look of dull, uneven skin with the brightening power of 71% Rice Bran Water. Rice has been Korea’s most celebrated beauty ingredient for centuries, prized for its ability to visibly even skin tone, refine texture and deliver lightweight nourishment. Niacinamide works at the surface to refine the appearance of pores and promote a more balanced, luminous complexion. A Triple Ceramide Complex — three essential skin lipids — replenishes and reinforces the moisture barrier for lasting protection. Arbutin and Vitamin C gently brighten for a glass-skin finish over time. With consistent use it helps balance the look of excess oil and leaves the complexion visibly more radiant.

Skin Concerns

• Dullness
• Uneven skin tone
• Enlarged pores
• Excess sebum
• Dehydration
• Rough texture

Skin Types

• All Skin Types — Silky milky texture suited to daily use at any age.
• Oily / Combination — Keeps excess shine in check while delivering a visibly lit-from-within finish.
• Dry / Mature — Deeply nourishes and fortifies the complexion, revealing a plump, glass-like radiance.

How to Use

After cleansing, apply using a cotton pad or fingertips. Gently pat all over the face until fully absorbed. Suitable for both morning and evening routines.

Tip: Layer 2–3 times in the ‘glass skin’ method for an extra boost of radiance and a more dewy, luminous finish.

Full Ingredients (INCI)

Oryza Sativa (Rice) Bran Water (71%), Butylene Glycol, Glycerin, Dipropylene Glycol, Niacinamide, Propanediol, Water, 1,2-Hexanediol, Methyl Gluceth-20, Panthenol, Betaine, Oryza Sativa (Rice) Extract (3,753ppm), Hydroxyacetophenone, Diphenyl Dimethicone, Triethylhexanoin, Hydrogenated Lecithin, Adenosine, Ethylhexylglycerin, Carbomer, Tromethamine, Xanthan Gum, Glyceryl Acrylate/Acrylic Acid Copolymer, Theobroma Cacao (Cocoa) Seed Extract, Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, Hyaluronic Acid, Dextrin, Hydrolyzed Rice Protein (3,000ppb), Oryza Sativa (Rice) Seed Protein (3,000ppb), Ceramide NP, Sodium Lauroyl Lactylate, Arbutin, Ascorbic Acid, Allantoin, Ceramide AP, Phytosphingosine, Cholesterol, Ceramide EOP.

Ingredients are subject to change at the manufacturer’s discretion. For the most complete and up-to-date list, always refer to the product packaging.

🌿 Vegan · Cruelty-Free

Korea’s most celebrated daily sunscreen — a lightweight, creamy SPF50+ PA++++ that delivers broad-spectrum UVA and UVB protection while actively caring for the skin beneath. Formulated with 30% Rice Extract, rich in vitamins B, C and E, it simultaneously brightens, hydrates and soothes with every application. A Grain Probiotics Complex — fermented extracts of pumpkin, soybean and rice — nourishes the skin's natural microbiome and builds resilience against environmental stressors over time. Niacinamide brightens and refines skin tone, while Ginseng and Green Tea Extract deliver antioxidant support and a luminous finish. Four next-generation chemical UV filters provide photostable, high-performance protection with no white cast, no pilling and no stickiness, even after multiple reapplications. Clinically proven non-irritating, non-sensitising and suitable for acne-prone skin. Wears seamlessly under makeup.

The UV filters in the formula are all next-generation organic (chemical) filters.

Skin Concerns

• UV damage & sun protection
• Dehydration
• Dullness
• Sensitivity
• Post-breakout marks
• Uneven skin tone

Skin Types

• All Skin Types — A universally flattering daily sunscreen that protects, hydrates and brightens every skin without heaviness.
• Dry / Normal / Sensitive — Nourishing Rice Extract and Grain Probiotics deliver moisture and comfort alongside broad-spectrum UV protection.
• Oily / Acne-Prone — Clinically proven non-comedogenic and suitable for acne-prone skin; apply alone without additional moisturiser if desired.

How to Use

Apply generously to the face and neck as the final step in your morning skincare routine, approximately 30 minutes before sun exposure. Pat in with fingertips. Reapply every 2–3 hours during prolonged sun exposure.

Tip: This sunscreen sits beautifully under makeup — apply, allow to absorb for a minute, then apply foundation or BB cream for a seamless, dewy-looking base.

Full Ingredients (INCI)

Water, Dibutyl Adipate, Propanediol, Diethylamino Hydroxybenzoyl Hexyl Benzoate, Polymethylsilsesquioxane, Ethylhexyl Triazone, Niacinamide, Methylene Bis-Benzotriazolyl Tetramethylbutylphenol, Coco-Caprylate/Caprate, Caprylyl Methicone, Diethylhexyl Butamido Triazone, Glycerin, 1,2-Hexanediol, Butylene Glycol, Pentylene Glycol, Behenyl Alcohol, Poly C10-30 Alkyl Acrylate, Polyglyceryl-3 Methylglucose Distearate, Decyl Glucoside, Oryza Sativa (Rice) Extract, Oryza Sativa (Rice) Germ Extract, Camellia Sinensis Leaf Extract, Lactobacillus/Pumpkin Ferment Extract, Bacillus/Soybean Ferment Extract, Saccharum Officinarum (Sugarcane) Extract, Macrocystis Pyrifera (Kelp) Extract, Cocos Nucifera (Coconut) Fruit Extract, Panax Ginseng Root Extract, Monascus/Rice Ferment, Tromethamine, Carbomer, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Sodium Stearoyl Glutamate, Polyacrylate Crosspolymer-6, Ethylhexylglycerin, Adenosine, Xanthan Gum, T-Butyl Alcohol, Tocopherol, Lactobacillus/Rice Ferment, Aspergillus Ferment, Pentylene Glycol.

Ingredients are subject to change at the manufacturer’s discretion. For the most complete and up-to-date list, always refer to the product packaging.

🌿 Vegan · Cruelty-Free

A brightening serum powered by 68% Rice Bran Water and 2% Alpha-Arbutin to visibly fade dark spots, even skin tone and reveal a luminous, glass-skin complexion. Rice Bran Water — revered as Korea’s original ‘beauty water’ since the Joseon Dynasty — is rich in vitamins B, C and E, amino acids and antioxidants that nourish, hydrate and promote a naturally radiant glow. Alpha-Arbutin works at the source of pigmentation by inhibiting tyrosinase to prevent melanin formation and gradually fading the look of existing dark spots and the marks left by blemishes. Niacinamide further supports brightness and skin barrier function, while Panthenol provides a lightweight hydrating layer. A comprehensive Grain Complex of nine botanical extracts delivers concentrated nourishment for visibly smoother, more refined skin texture. Recommended for evening use only, as alpha-arbutin is sensitive to light.

Contains fermented extracts of Sesame, Soybean, Barley, Rice and Corn. If you have a known allergy to any of these ingredients, we recommend consulting a healthcare professional before adding this product to your routine.

Skin Concerns

• Dark spots & hyperpigmentation
• Marks left behind by blemishes
• Uneven skin tone
• Dullness
• Dehydration
• Rough texture

Skin Types

• All Skin Types — A gentle daily essence suitable for every complexion.
• Dry / Dehydrated — Rice Bran Water and multiple hydrating actives provide deep, lasting moisture for dry complexions.
• Oily / Combination — Fast-absorbing, non-greasy formula that hydrates without clogging pores.

How to Use

Apply a few drops of serum to clean hands and gently pat into the skin for better absorption. Follow with moisturiser. Best incorporated into your evening routine only, as alpha-arbutin is vulnerable to light and heat. In the morning, always follow with SPF50+ — brightening actives require consistent sun protection to deliver and maintain visible results.

Tip: Store in a cool, dark place and use regularly after opening to maintain formula stability and active ingredient potency.

Full Ingredients (INCI)

Oryza Sativa (Rice) Bran Water, Water, Glycerin, Butylene Glycol, 1,2-Hexanediol, Dipropylene Glycol, Alpha-Arbutin, Niacinamide, Methyl Gluceth-20, Panthenol, Polyglycerin-3, Trehalose, Glyceryl Glucoside, Hydrolyzed Jojoba Esters, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Ethylhexylglycerin, Hydroxyethylcellulose, Xanthan Gum, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Arginine, Disodium EDTA, Sorbitan Isostearate, Glucose, Coix Lacryma-Jobi Ma-Yuen Seed Extract, Coptis Japonica Root Extract, Glycine Soja (Soybean) Seed Extract, Hordeum Distichon (Barley) Extract, Oryza Sativa (Rice) Extract, Sesamum Indicum (Sesame) Seed Extract, Triticum Vulgare (Wheat) Seed Extract, Vigna Radiata Seed Extract, Zea Mays (Corn) Kernel Extract.

Ingredients are subject to change at the manufacturer’s discretion. For the most complete and up-to-date list, always refer to the product packaging.

♥ Cruelty-Free

The original Beauty of Joseon product and an enduring community favourite — a rich yet lightweight cream that delivers deep, long-lasting hydration for dewy, plump and bouncy skin. At its core is Panax Ginseng Root Water, the brand’s signature Hanbang ingredient, which delivers sustained antioxidant protection, improves skin elasticity and promotes a naturally radiant glow. Rice Bran Water nourishes, brightens and supports a healthy moisture barrier, while plant-derived Squalane provides non-comedogenic deep hydration without heaviness. Triple Hyaluronic Acid delivers multi-depth plumping. Niacinamide refines pores and evens skin tone, and Honey Extract — a long-practised Hanbang ingredient — soothes inflammation and provides intense, lasting moisture. Ceramide NP helps strengthen and support a healthy-looking skin barrier, while Adenosine helps soften the appearance of fine lines over time.

Skin Concerns

• Dryness & dehydration
• Loss of firmness
• Dullness
• Impaired skin barrier
• Fine lines
• Uneven skin tone

Skin Types

• All Skin Types — A lighter application is recommended for oily or blemish-prone complexions.
• Normal to Dry / Dehydrated — Restores softness and suppleness to skin that feels tight, rough or persistently uncomfortable.
• Mature / Ageing Skin — Rooted in centuries of Korean herbal wisdom, this cream nourishes skin deeply while visibly improving tone, texture and resilience over time.

How to Use

After cleanser, toner and serum, apply a small amount to the face and neck and gently pat in to absorb. Use morning and evening. Oily or acne-prone skin types: apply a pea-sized amount. All other skin types: use a coin-sized amount.

Tip: Pair with the Ginseng Essence Water as the step before applying for an extra layer of antioxidant-rich hydration and a visibly enhanced glow.

Full Ingredients (INCI)

Water, Glycerin, Hydrogenated Polydecene, 1,2-Hexanediol, Niacinamide, Squalane, Butylene Glycol, Propanediol, Butylene Glycol Dicaprylate/Dicaprate, Cetearyl Olivate, Sorbitan Olivate, Ammonium Acryloyldimethyltaurate/VP Copolymer, Xanthan Gum, Panax Ginseng Root Water, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Tromethamine, Carthamus Tinctorius (Safflower) Seed Oil, Hydrogenated Coconut Oil, Glyceryl Acrylate/Acrylic Acid Copolymer, Oryza Sativa (Rice) Bran Water, Ethylhexylglycerin, Adenosine, Caprylic/Capric Triglyceride, Disodium EDTA, Hyaluronic Acid, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate, Honey Extract, Ceramide NP, Hydrogenated Lecithin, Coptis Japonica Root Extract, Raphanus Sativus (Radish) Seed Extract, Theobroma Cacao (Cocoa) Seed Extract, Lycium Chinense Fruit Extract, Dextrin, Phellinus Linteus Extract, Scutellaria Baicalensis Root Extract.

Ingredients are subject to change at the manufacturer’s discretion. For the most complete and up-to-date list, always refer to the product packaging.

♥ Cruelty-Free

A multi-tasking wash-off mask inspired by the ancient Joseon Dynasty tradition of cleansing with ground rice for clear, radiant skin. Formulated with a Rice Wine Complex derived from Makgeolli — traditional Korean rice wine — alongside Rice Hull Powder, Rice Bran and Rice Lees Extract, this all-in-one mask cleanses, exfoliates, brightens and hydrates in a single 15-minute ritual. Rice Hull Powder gently sweeps away dead skin cells and surface impurities for visibly smoother, more refined texture. Honey (5%) soothes inflammation, provides antibacterial protection and delivers intense moisturisation, ensuring skin feels nourished rather than stripped after rinsing. Kaolin Clay and Bentonite work in tandem to absorb excess sebum, purify pores and draw out impurities for a deep, thorough cleanse.

Skin Concerns

• Dullness
• Rough texture
• Clogged pores & excess sebum
• Dehydration
• Post-breakout marks
• Uneven skin tone

Skin Types

• All Skin Types — Gentle, non-drying formula suitable for all skin types as a weekly ritual or as-needed treatment.
• Dry / Dehydrated — Honey and Rice Lees Extract ensure skin feels soft and nourished rather than tight or depleted after rinsing.
• Oily / Combination — Dual-clay complex purifies and rebalances without disrupting the moisture barrier.

How to Use

After cleansing, apply a thick, even layer to dry skin, avoiding the eye and mouth areas. Leave on for 15–20 minutes, then rinse thoroughly with lukewarm water. Use once a week or whenever skin needs an all-in-one reset.

Tip: Apply before soaking in the bath for an effortless rinse or use a spatula for a mess-free and even application.

Full Ingredients (INCI)

Water, Kaolin, Honey, Glycerin, Propanediol, Dipropylene Glycol, Oryza Sativa (Rice) Hull Powder, Isononyl Isononanoate, 1,2-Hexanediol, Cetyl Alcohol, Caprylic/Capric Triglyceride, Polyglyceryl-3 Methylglucose Distearate, Butylene Glycol, Glyceryl Stearate, Oryza Sativa (Rice) Bran, Oryza Sativa (Rice) Lees Extract, Oryza Sativa (Rice) Extract, Honey Extract, Bentonite, Palmitic Acid, Stearic Acid, Behenyl Alcohol, Cellulose, Zea Mays (Corn) Starch, Xanthan Gum, Hydroxyacetophenone, Potassium Cetyl Phosphate, Ethylhexylglycerin, Polyacrylate-13, Hydrogenated Polyisobutene, Sodium Phytate, Polyglyceryl-10 Laurate, Ethylhexyl Palmitate, Sorbitan Isostearate, Menthyl Lactate.

Ingredients are subject to change at the manufacturer’s discretion. For the most complete and up-to-date list, always refer to the product packaging.

🌿 Vegan · Cruelty-Free

The first step your skin will look forward to every morning — a delicate, skin-respecting toner that floods the complexion with hydration and sets the stage for everything that follows. Built on the brand's signature Fermented Black Rice Extract, harvested entirely from Korean-grown black rice using a patented fermentation process that amplifies its natural antioxidant power, it delivers visible elasticity and brightness with consistent daily use. Hyaluronic Acid draws moisture deep into the skin and holds it there, while Beta-Glucan helps support a healthy-looking, comfortable barrier and limit moisture loss. Betaine from sugar beet softens and balances the oil-water ratio, and Red Ginseng Extract adds antioxidant support and helps skin look firmer. Fragrance-free, alcohol-free.

Skin Concerns

• Dehydration
• Dullness
• Loss of elasticity
• Sensitivity
• Uneven texture
• Post-cleanse tightness

Skin Types

• All Skin Types — Gentle and well-tolerated on every complexion; the ideal first toning step for any age or skin condition.
• Sensitive / Reactive — Helps calm and settle the look of irritated skin while building resilience and hydration over time.
• Dry / Dehydrated — Apply multiple times directly after cleansing for a plump, luminous base that holds throughout the day.

How to Use

After cleansing, apply a moderate amount to a cotton pad or directly to the hands and pat evenly over the face. Allow to absorb fully. For deeper hydration, layer 2–3 times. Use morning and evening.

Tip: Apply while the face is still slightly damp from cleansing — the Hyaluronic Acid draws in the residual moisture immediately, amplifying the plumping effect.

Full Ingredients (INCI)

Water, Betaine, Glycerin, Propanediol, Scutellaria Baicalensis Root Extract, Oryza Sativa (Rice) Extract (2,000ppm), Phyllostachys Pubescens Shoot Bark Extract (2,000ppm), Xanthan Gum, Cellulose Gum, 1,2-Hexanediol, Butylene Glycol, Pulsatilla Koreana Extract, Zanthoxylum Piperitum Fruit Extract, Usnea Barbata (Lichen) Extract, Aspergillus Ferment, Sodium Gluconate, Hyaluronic Acid (600ppm), Beta-Glucan, Tamarindus Indica Seed Gum, Panax Ginseng Root Extract, Glucose, Cyclodextrin.

Ingredients are subject to change at the manufacturer’s discretion. For the most complete and up-to-date list, always refer to the product packaging.

🌿 Vegan · Cruelty-Free

A deeply nourishing, milky barrier essence for skin that needs more than hydration — it needs to be comforted, strengthened and helped back to a healthy-looking state. Inspired by the texture of traditional Korean rice wine, this creamy essence creates a protective, nourishing film that locks in moisture and shields the skin barrier against environmental damage. Fermented Black Rice Extract and Black Rice Lees Extract — both upcycled and antioxidant-rich — brighten and nourish from within. A double probiotic system using two well-established ferments soothes, smooths and improves skin resilience over time. Ceramide NP reinforces the barrier’s essential lipid structure, while Shea Butter and Squalane provide deep, non-comedogenic nourishment. A unique formula that works as an essence, a light moisturiser for oily skin, or a leave-on mask when layered generously.

Contains Wheat Protein. If you have a wheat sensitivity or allergy, please review the full ingredient list before use.

Skin Concerns

• Impaired skin barrier
• Dehydration
• Sensitivity & redness
• Dullness
• Rough texture
• Skin after exfoliation or strong actives

Skin Types

• All Skin Types — Fragrance-free and hypoallergenic; suitable as a daily layering step on every complexion.
• Dry / Damaged Barrier — Layer 2–3 times or use as a leave-on mask for intensified barrier support and nourishment.
• Oily Skin — The lightweight milky texture absorbs without heaviness and works as a complete moisturising step.

How to Use

Shake well before use. After cleansing and toning, pat an appropriate amount evenly over the face and neck. Layer 2–3 times based on the skin’s needs. Use morning and evening. Can also be applied as a mask for 10–15 minutes for intensive barrier support.

Tip: For an intensified comfort treatment on dry or sensitive days, soak a thin cotton sheet with the essence and leave on for 10–15 minutes as an improvised mask.

Full Ingredients (INCI)

Water, Butylene Glycol, Helianthus Annuus (Sunflower) Seed Oil, Caprylic/Capric Triglyceride, Hydrogenated Polyisobutene, Limnanthes Alba (Meadowfoam) Seed Oil, Butylene Glycol Dicaprylate/Dicaprate, 1,2-Hexanediol, Potassium Cetyl Phosphate, Cetearyl Alcohol, Hydroxyacetophenone, Glycerin, Glyceryl Stearate, Oryza Sativa (Rice) Extract (2,000ppm), Phyllostachys Pubescens Shoot Bark Extract (2,000ppm), Hydrogenated Lecithin, Polyglyceryl-10 Laurate, Polyglyceryl-3 Methylglucose Distearate, Xanthan Gum, Galactomyces Ferment Filtrate (1,000ppm), Panthenol, Bifida Ferment Filtrate (1,000ppm), Aspergillus Ferment, Ethylhexylglycerin, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Ceramide NP, Disodium EDTA, Pentylene Glycol, Tromethamine, Butyrospermum Parkii (Shea) Butter, Phytosterols, Oryza Sativa (Rice) Lees Extract (100ppm), Panax Ginseng Root Extract, Stearic Acid, Palmitic Acid, Caprylyl Glycol, Squalane, Hydrolyzed Wheat Protein, Cyclodextrin, Arachidic Acid, Myristic Acid, Oleic Acid.

Ingredients are subject to change at the manufacturer’s discretion. For the most complete and up-to-date list, always refer to the product packaging.

🌿 Vegan · Cruelty-Free

A beginner-friendly encapsulated retinol that helps smooth the look of fine lines and support a firmer-looking complexion, with minimal sensitivity. Made for beginners and sensitive skin types who want retinol without the redness, flaking and adjustment period. Microencapsulated Retinol (0.08%) is a highly intelligent form of the active that releases slowly and evenly into the skin throughout the night, dramatically reducing irritation while maintaining full efficacy. Patented Bakuchiol works alongside to amplify the collagen-boosting and skin-smoothing results while cushioning the retinol’s intensity. Fermented Black Rice Extract and Ceramide NP nourish and protect the barrier throughout, and Sunflower Seed Oil leaves a soft, hydrated finish with no dryness or tightness by morning. An airless pump preserves the retinol’s potency to the very last drop. Evening use only.

If you are pregnant or breastfeeding, please consult your doctor before use.

Skin Concerns

• Fine lines & wrinkles
• Loss of firmness
• Uneven texture
• Enlarged pores
• Uneven skin tone
• Dullness

Skin Types

• All Skin Types — Dermatologically tested and clinically proven suitable for sensitive skin.
• Sensitive / Retinol-Beginners — Microencapsulation dramatically reduces the irritation associated with retinol — ideal for a first retinol experience.
• Ageing / Mature — Delivers the established collagen-stimulating benefits of retinol with Bakuchiol amplifying firmness results over time.

How to Use

In the evening only, after cleansing and toning, apply a pea-sized amount to the face, avoiding the eye and mouth area. Pat gently until absorbed. Begin with 1–2 times per week, gradually increasing frequency as the skin builds tolerance. Always follow with SPF 50 the next morning. Do not use alongside other retinol products, exfoliating acids or high-strength Vitamin C.

Tip: Start slowly — even for sensitive skin, 1–2 nights per week for the first two weeks is enough. Gradual introduction ensures the barrier stays healthy while the benefits build steadily.

Full Ingredients (INCI)

Water, Caprylic/Capric Triglyceride, Hydrogenated Polyisobutene, Glycerin, Helianthus Annuus (Sunflower) Seed Oil, 1,2-Hexanediol, Bakuchiol, C14-22 Alcohols, Potassium Cetyl Phosphate, C12-20 Alkyl Glucoside, Oryza Sativa (Rice) Extract (2,000ppm), Arginine, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Phyllostachys Pubescens Shoot Bark Extract (1,000ppm), Disodium EDTA, Retinol (0.08%), Aspergillus Ferment, Ethylhexylglycerin, Polyglyceryl-10 Stearate, Xanthan Gum, Adenosine, Hydrogenated Lecithin, Glyceryl Stearate, Polyglyceryl-2 Stearate, Ceramide NP, Dipropylene Glycol, Stearyl Alcohol, Panax Ginseng Root Extract, Glucose, Hydroxyacetophenone, Butylene Glycol, Caprylyl Glycol, Cyclodextrin.

Ingredients are subject to change at the manufacturer’s discretion. For the most complete and up-to-date list, always refer to the product packaging.

🌿 Vegan · Cruelty-Free

A dual-action eye cream that quietly tackles both the fine lines and the dark circles at once — two of the most common concerns around the eye area addressed in one gentle, travel-friendly formula. Bakuchiol, the plant-derived retinol alternative, stimulates collagen production and visibly firms and smooths crow’s feet and under-eye creases without the photosensitivity or irritation that retinol would cause in this delicate zone. Niacinamide (Vitamin B3) brightens the under-eye area and gradually reduces the appearance of dark circles over time. Fermented Black Rice Extract delivers its antioxidant benefits to protect and nourish the exceptionally thin skin around the eyes. Natto Gum — a fermented soybean-derived ingredient rich in natural polyglutamic acid — provides exceptional moisture-binding properties and plumps fine lines. Adenosine and Centella Asiatica support firmness and recovery. Fragrance-free and suitable for use morning and evening.

Contains Wheat Amino Acids. If you have a wheat sensitivity or allergy, please review the full ingredient list before use.

Skin Concerns

• Fine lines & crow’s feet
• Dark circles
• Loss of firmness
• Dehydration
• Puffiness
• Sensitivity

Skin Types

• All Skin Types — Dermatologically tested
• Sensitive / Retinol-Concerned — Bakuchiol helps smooth the look of fine lines, much like retinol, without any photosensitivity — safe for morning use around the eyes.
• Mature / Ageing — Consistent use firms the eye contour and visibly reduces the appearance of expression lines and crow’s feet.

How to Use

Morning and evening, take a rice-grain-sized amount and divide it between the fingertips of both ring fingers. Gently tap the cream onto the under-eye area and eyelids until fully absorbed. Avoid direct contact with the eyes.

Tip: Use your ring finger specifically — it naturally applies the least pressure, which is important for the delicate skin around the eyes where pulling and rubbing accelerates fine lines.

Full Ingredients (INCI)

Water, Glycerin, Helianthus Annuus (Sunflower) Seed Oil, Caprylic/Capric Triglyceride, Niacinamide, 1,2-Hexanediol, Cetyl Alcohol, Cetearyl Alcohol, C14-22 Alcohols, Bakuchiol, Stearyl Alcohol, Carbomer, Cetearyl Glucoside, Tromethamine, Butylene Glycol, Oryza Sativa (Rice) Extract, Cetyl Palmitate, C12-20 Alkyl Glucoside, Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Sorbitan Palmitate, Sorbitan Olivate, Polyisobutene, Myristyl Alcohol, Phyllostachys Pubescens Shoot Bark Extract, Zanthoxylum Piperitum Fruit Extract, Usnea Barbata (Lichen) Extract, Pulsatilla Koreana Extract, Aspergillus Ferment, Ethylhexylglycerin, Panax Ginseng Root Extract, Cyclodextrin, Adenosine, Lauryl Alcohol, Sodium Hyaluronate, Disodium EDTA, Caprylyl/Capryl Glucoside, Sorbitan Oleate, Glucose, Wheat Amino Acids, Natto Gum, Pentylene Glycol, Madecassoside.

Ingredients are subject to change at the manufacturer’s discretion. For the most complete and up-to-date list, always refer to the product packaging.

🌿 Vegan · Cruelty-Free

A pure mineral SPF50+ PA++++ sunscreen for sensitive skin that proves daily sun protection does not need to come at the cost of comfort or skincare benefits. Formulated exclusively with non-nano Zinc Oxide — the broadest-spectrum mineral UV filter available, covering UVA I, UVA II and UVB uniformly and recognised as the gentlest option for reactive, redness-prone or infant skin — it provides exceptional protection without the potential irritation of chemical filters. Black Rice-infused Rice Bran Oil, rich in natural antioxidants, nourishes and defends against free radical damage throughout the day. Heartleaf Extract calms sensitivity and soothes redness after sun exposure, and Niacinamide brightens and evens the complexion over time. Hyaluronic Acid ensures the skin remains comfortably hydrated. Leaves a smooth, natural satin finish. Fragrance-Free. Reef-safe certified.

Skin Concerns

• UV damage & sun protection
• Sensitivity & redness
• Dehydration
• Dullness
• Uneven tone
• Free radical damage

Skin Types

• All Skin Types — Especially ideal for sensitive, reactive or redness-prone skin that does not tolerate chemical sunscreens well.
• Sensitive / Reactive — Non-nano Zinc Oxide is the most universally tolerated UV filter available — clinically tested for even the most delicate complexions.
• Oily / Acne-Prone — The satin finish is non-comedogenic and leaves no sticky or greasy residue, making it well-suited to oily or breakout-prone skin.

How to Use

As the final step of your morning routine, apply a generous, even layer over the face, neck and any other sun-exposed areas. Allow to settle for 1–2 minutes. Reapply every 2 hours during prolonged outdoor exposure. Can be worn alone or under makeup.

Tip: Apply 15–20 minutes before sun exposure for full protection. A slight initial white cast is normal with mineral sunscreens — wait a few minutes after application and it will blend naturally into the skin.

Full Ingredients (INCI)

Water, Zinc Oxide, Cyclohexasiloxane, Butyloctyl Salicylate, Propanediol, Propylheptyl Caprylate, Caprylyl Methicone, Polyglyceryl-3 Polydimethylsiloxyethyl Dimethicone, Methyl Methacrylate Crosspolymer, Niacinamide, Methyl Trimethicone, Isododecane, Stellaria Media (Chickweed) Extract, Helianthus Annuus (Sunflower) Flower Extract, Vaccinium Vitis-Idaea Fruit Extract, Oryza Sativa (Rice) Extract (50ppm), Bellis Perennis (Daisy) Flower Extract, Houttuynia Cordata Extract, Oryza Sativa (Rice) Bran Oil (9,950ppm), Sodium Hyaluronate, Hydrogenated Lecithin, Disteardimonium Hectorite, Magnesium Sulfate, Triethoxycaprylyl Silane, Butylene Glycol, 1,2-Hexanediol, Polyglyceryl-2 Dipolyhydroxystearate, Polymethylsilsesquioxane, Lauryl Polyglyceryl-3 Polydimethylsiloxyethyl Dimethicone, Glyceryl Caprylate, Caprylyl Glycol, Ethylhexylglycerin, Tocopherol, Glycerin, Moringa Oleifera Seed Oil, Ceramide NP, Phytosphingosine, Phenethyl Alcohol, Sodium Chloride, Disodium Phosphate, Potassium Chloride, Potassium Phosphate.

Ingredients are subject to change at the manufacturer’s discretion. For the most complete and up-to-date list, always refer to the product packaging.

♥ Cruelty-Free

The entry point to K-SECRET’s celebrated retinal system — a daily moisturising cream formulated for anyone ready to experience next-generation care that helps smooth the look of fine lines without the irritation that holds most people back. Retinal (retinaldehyde) is fundamentally different from retinol: it converts to its active form in the skin in a single step rather than two, making it significantly faster-acting and more potent at the same concentration. The Liposome delivery system encapsulates the Retinal in microscopic lipid spheres that release it slowly and evenly into the skin throughout the night, maximising efficacy while keeping sensitivity to a minimum. Fermented Rice and Fermented Ginseng bring traditional Korean brightening and nourishing benefits alongside the retinal’s collagen-stimulating action. Bakuchiol, three Growth Factors and a stable form of Vitamin C help support a firmer-looking, smoother complexion from multiple angles. A smooth, fast-absorbing cream that leaves no residue. Fragrance-Free. Paraben-Free.

If you are pregnant or breastfeeding, please consult your doctor before use.

Skin Concerns

• Fine lines & early signs of ageing
• Uneven texture
• Dullness
• Uneven tone
• Loss of firmness
• Enlarged pores

Skin Types

• All Skin Types — Hypoallergenic and suitable for every complexion, including reactive skin.
• Sensitive / Retinol-Beginners —Real retinal results without the redness, flaking or adjustment period.
• Mature / Ageing — Firms and resurfaces faster and deeper than any conventional retinol cream.

How to Use

In the evening, after cleansing and toning, apply a pea-sized amount to clean, dry skin and gently massage until fully absorbed. Begin with 2–3 times per week and gradually increase to nightly use as tolerance builds.

Actives Retinol and Retinal deliver real results — but they also increase UV sensitivity. Protect that progress every morning with SPF50+. Avoid use alongside exfoliating acids, high-strength Vitamin C or other retinal/retinol products.

Tip: Apply to completely dry skin — retinal absorbs most effectively and with least irritation on a dry (not damp) surface after cleansing.

Full Ingredients (INCI)

Water, Cetyl Ethylhexanoate, Glycerin, Butylene Glycol, 1,2-Hexanediol, Niacinamide, Propanediol, Ammonium Acryloyldimethyltaurate/VP Copolymer, Carbomer, Tromethamine, Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Polyisobutene, Caprylic/Capric Triglyceride, Lactobacillus/Panax Ginseng Root Ferment Filtrate, Lactobacillus/Rice Ferment (1,000ppm), Lactobacillus/Soybean Ferment Extract, Macadamia Ternifolia Seed Oil, Saccharomyces/Coix Lacryma-Jobi Ma-Yuen Seed Ferment Filtrate, Saccharomyces/Potato Extract Ferment Filtrate, Xanthan Gum, Hydrogenated Lecithin, Disodium EDTA, Ethylhexylglycerin, Allantoin, Caprylyl Glycol, Adenosine, Glyceryl Acrylate/Acrylic Acid Copolymer, Caprylyl/Capryl Glucoside, Cholesterol, Polyglyceryl-10 Oleate, Sorbitan Oleate, Brassica Campestris (Rapeseed) Sterols, Phytosteryl/Behenyl/Octyldodecyl Lauroyl Glutamate, Retinal (100ppm), Silica, Aluminum/Magnesium Hydroxide Stearate, Tocopherol, Potassium Cetyl Phosphate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Arctium Lappa Root Extract, Cnidium Officinale Root Extract, Dioscorea Japonica Root Extract, Paeonia Suffruticosa Root Extract, Rehmannia Chinensis Root Extract, 3-O-Ethyl Ascorbic Acid, Bakuchiol, SH-Oligopeptide-1, SH-Oligopeptide-2, SH-Polypeptide-1.

Ingredients are subject to change at the manufacturer’s discretion. For the most complete and up-to-date list, always refer to the product packaging.

🌿 Vegan · Cruelty-Free

A community-favourite brightening serum built on AXIS-Y's signature 6+1+1 Advanced Formula, designed to visibly fade dark spots and restore a luminous, even-toned complexion. Powered by 5% Niacinamide (Vitamin B3) — one of the most extensively studied brightening actives in skincare — it works by inhibiting melanin transfer to the skin's surface, gradually reducing the look of hyperpigmentation and the marks left by blemishes and sun damage. Rice Bran Extract amplifies the brightening effect and nourishes the skin from within, while Sea Buckthorn Berry Extract delivers potent antioxidant protection and supports skin recovery. Papaya Fruit Extract refines texture and improves radiance, and plant-derived Squalane locks in moisture without heaviness, leaving skin plump and dewy. Calendula Extract soothes and calms, and Glutathione adds an additional layer of brightening antioxidant support. Formulated to help visibly even the look of dark spots and bring a brighter, smoother-looking complexion with consistent use.

Skin Concerns

• Dark spots & hyperpigmentation
• Marks left behind by blemishes
• Sun damage
• Uneven skin tone
• Dullness
• Dehydrated skin
• Weakened moisture barrier

Skin Types

• All Skin Types — A fragrance-free daily serum that works quietly in the background, brightening and protecting without disruption.
• Oily / Acne-Prone — Addresses active breakouts and the marks they leave behind, without adding weight or shine
• Dry / Dehydrated Skin — Squalane deeply nourishes and seals in moisture, ideal for skin that feels tight or dull.
• Sensitive Skin — Enough for skin that cannot tolerate stronger corrective treatments.

How to Use

After toner and essence, dispense 2–3 drops onto fingertips. Gently spread across the face, patting lightly to aid absorption. Can be applied to the entire face or targeted directly on areas of concern. Use morning and evening. Follow with moisturiser and SPF.

Tip: Pure Vitamin C and the botanical oils in this formula make skin more sensitive to sunlight. To get the brightening results this serum promises, SPF50+ every morning is essential — skipping it doesn't just slow progress, it can reverse it.

Full Ingredients (INCI)

Water, Glycerin, Niacinamide, Sodium Hyaluronate, Propanediol, Erythritol, Butylene Glycol, Squalane, Oryza Sativa (Rice) Bran Extract, Calendula Officinalis Flower Extract, Carica Papaya (Papaya) Fruit Extract, Hippophae Rhamnoides Fruit Extract, Malpighia Glabra (Acerola) Fruit Extract, Polyglyceryl-10 Laurate, Chlorphenesin, Arginine, Ethylhexylglycerin, Carbomer, Glutathione, 1,2-Hexanediol, Hydroxypropyl Cyclodextrin, Disodium EDTA, Hydroxyethylcellulose, Allantoin, Rosmarinus Officinalis (Rosemary) Leaf Oil.

Ingredients are subject to change at the manufacturer’s discretion. For the most complete and up-to-date list, always refer to the product packaging.

🌿 Vegan · Cruelty-Free

A gentle, fragrance-free daily cleanser for anyone who wants a little extra brightness without the commitment of a dedicated exfoliant — a soft, pH-balanced gel that cleanses without stripping. Formulated with a triple AHA approach at low, skin-friendly concentrations, it provides a very mild brightening and smoothing benefit over time. Fermented Black Rice Extract brings a daily dose of antioxidant nourishment to protect against environmental dullness, while Bamboo Shoot Bark Extract soothes and calms. Betaine and Glycerin ensure the skin stays hydrated and balanced after every wash. Free from alcohol, silicones, sulphates and mineral oil. Clinically tested for sensitive skin.

Skin Concerns

• Daily cleansing
• Post-cleanse dryness
• Dullness
• Sensitivity
• Rough texture

Skin Types

• All Skin Types — Hypoallergenic use on every complexion.
• Sensitive — Leaves even the most reactive skin feeling settled, soft and clean without any tightness or irritation.
• Oily / Acne-Prone — Clears excess oil and daily buildup effectively without disrupting the skin’s natural balance.

How to Use

Dampen the face with water. Apply an appropriate amount to the hands, lather gently and massage over the face in circular motions for about 30 seconds. Rinse thoroughly with lukewarm water.

Safe for daily morning and evening use on most skin types. Always follow morning use with SPF50+ — AHA actives increase UV sensitivity even in a rinse-off cleanser. Those with sensitive or reactive skin should begin with evening use only and build gradually.

Tip: For a deeper clean on oily days, massage for a full 60 seconds before rinsing — the gentle AHAs have a little more time to work on congestion and texture.

Full Ingredients (INCI)

Water, Glycerin, Coco-Betaine, Sodium Chloride, Pentylene Glycol, Propanediol, 1,2-Hexanediol, Xanthan Gum, Betaine, Potassium Cocoyl Glycinate, Hydroxyethylcellulose, Ethylhexylglycerin, Citric Acid (500ppm), Tartaric Acid (500ppm), Mandelic Acid (500ppm), Oryza Sativa (Rice) Extract (100ppm), Phyllostachys Pubescens Shoot Bark Extract, Butylene Glycol, Zanthoxylum Piperitum Fruit Extract, Pulsatilla Koreana Extract, Usnea Barbata (Lichen) Extract, Aspergillus Ferment, Panax Ginseng Root Extract, Cyclodextrin, Beta-Glucan.

Ingredients are subject to change at the manufacturer’s discretion. For the most complete and up-to-date list, always refer to the product packaging.