Anua

♥ Cruelty-Free

A lightweight, naturally green-tinted serum formulated with 10% Azelaic Acid — a multifunctional active derived from wheat and barley that targets blemish marks, uneven texture and visible redness in one gentle step. Unlike many acid serums, this formula is designed to calm as it corrects: Anua’s Gentle Calming Complex of Green Tea Water, Aloe and seven forms of Cica delivers immediate visible soothing, while three forms of Hyaluronic Acid keep the skin comfortable and hydrated throughout. Zinc PCA helps regulate excess oil for a more balanced complexion over time. The serum’s natural green tint disappears completely on absorption — its colour comes entirely from the botanical calming complex, with no artificial dyes. Clinically proven non-comedogenic.

Skin Concerns

• Redness
• Post-blemish marks
• Blemish-prone skin
• Enlarged pores
• Uneven texture
• Excess sebum

Skin Types

• All Skin Types — One of the few active serums that visibly improves skin tone and texture while simultaneously calming the skin rather than challenging it.
• Sensitive / Redness-Prone — Visibly settles redness and brings immediate, lasting relief to skin that reacts easily.
• Oily / Acne-Prone — Reduces post-breakout marks over time while keeping oil levels noticeably more balanced.

How to Use

Apply between toner and moisturiser. Begin with 1–2 drops once or twice a week, gradually increasing to daily use morning and evening as the skin adapts. Always finish with SPF 50+ in the morning.

Tip: The natural green tint neutralises redness on application and fully disappears as the serum absorbs — no colour left on the skin.

Full Ingredients (INCI)

Water, Azelaic Acid, Propylene Glycol, Sodium Hydroxide, Dipropylene Glycol, 1,2-Hexanediol, Panthenol, Hydroxyethylcellulose, Betaine Salicylate, Glycerin, Biosaccharide Gum-1, Ethylhexylglycerin, Allantoin, Dipotassium Glycyrrhizate, Melia Azadirachta Leaf Extract, Camellia Sinensis Leaf Water, Sodium Hyaluronate, Melia Azadirachta Flower Extract, Niacinamide, Aloe Barbadensis Leaf Juice, Beta-Glucan, Centella Asiatica Extract, Centella Asiatica Leaf Extract, Centella Asiatica Root Extract, Madecassoside, Asiaticoside, Asiatic Acid, Madecassic Acid, Squalane, Zinc PCA, Butylene Glycol, Pentylene Glycol, Caprylyl/Capryl Glucoside, Hydrogenated Lecithin, Ceramide NP.

Ingredients are subject to change at the manufacturer’s discretion. For the most complete and up-to-date list, always refer to the product packaging.

🌿 Vegan · Cruelty-Free

One of K-beauty's best-selling toners — a watery, fragrance-free formula with 77% Heartleaf Extract that delivers an instantly soothing feel and helps calm, rebalance and hydrate the skin after cleansing. Heartleaf is one of Korea’s most beloved botanicals, celebrated for its ability to reduce skin temperature, soothe visible redness and reinforce the skin’s natural defences. Six forms of Hyaluronic Acid provide multi-depth hydration that plumps without weight or stickiness. Panthenol and Betaine deliver immediate comfort and softness. Delivers an instantly cooling, soothing feel that helps calm the look of redness from the first application. Non-comedogenic and fragrance-free.

Skin Concerns

• Sensitivity & redness
• Blemish-prone skin
• Dryness & dehydration
• Impaired skin barrier
• Post-breakout recovery
• Excess sebum

Skin Types

• All Skin Types — Perfect as a daily first step after cleansing.
• Sensitive / Reactive — visibly eases irritation and returns the complexion to its natural, settled state.
• Oily / Acne-Prone — Absorbs in seconds, leaving skin feeling fresh and rebalanced without any residue.

How to Use

After cleansing, apply using a cotton pad or fingertips. Gently pat all over the face until fully absorbed. Use morning and evening as the first hydrating step in your routine.

Tip: Apply generously while skin is still slightly damp after cleansing to maximise the soothing and hydrating effect.

Full Ingredients (INCI)

Houttuynia Cordata Flower/Leaf/Stem Water, Water, 1,2-Hexanediol, Glycerin, Betaine, Butylene Glycol, Isopentyldiol, Panthenol, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Disodium EDTA, Tromethamine, Centella Asiatica Extract, Arctium Lappa Root Extract, Phellinus Linteus Extract, Portulaca Oleracea Extract, Chamomilla Recutita (Matricaria) Flower Extract, Vitex Agnus-Castus Extract, Sodium Hyaluronate, Hydroxypropyltrimonium Hyaluronate, Hydrolyzed Hyaluronic Acid, Sodium Acetylated Hyaluronate, Hyaluronic Acid, Sodium Hyaluronate Crosspolymer, Potassium Hyaluronate.

Ingredients are subject to change at the manufacturer’s discretion. For the most complete and up-to-date list, always refer to the product packaging.

🌿 Vegan · Cruelty-Free

A gentle, melting oil cleanser that dissolves makeup, sunscreen and daily impurities without stripping the skin’s natural moisture. At its heart is Heartleaf (Houttuynia Cordata) — one of Korea’s most celebrated botanicals, known for its soothing properties that help calm the look of irritation and keep the complexion balanced. A blend of four plant-derived oils — Jojoba, Macadamia, Grape Seed and Sunflower — nourish and soften as they cleanse, conditioning the skin rather than depleting it. The lightweight formula emulsifies effortlessly with water, rinsing away completely without any greasy residue. Turmeric Root adds a subtle brightening effect for a more even-looking finish. Non-comedogenic, hypoallergenic and eye-safe — the ideal first step in a double cleanse routine.

Skin Concerns

• Blackheads & clogged pores
• Excess sebum
• Makeup residue
• Sensitivity & redness
• Dull complexion
• Textural irregularities

Skin Types

• All Skin Types — Clinically tested safe for daily use on every skin type.
• Oily / Acne-Prone — Draws out deep-seated impurities and sebum for a visibly cleaner, clearer finish.
• Sensitive / Reactive — Leaves even the most easily triggered skin feeling calm, comfortable and thoroughly cleansed.

How to Use

Dispense 2–3 pumps onto dry hands. Gently massage over dry face in circular motions. Add a small amount of water to emulsify, then rinse thoroughly with warm water. Follow with a water-based cleanser as the second step of your double cleanse.

Tip: Massage for at least 60–90 seconds before adding water to fully break down deep-seated sebum and impurities.

Full Ingredients (INCI)

Ethylhexyl Palmitate, Sorbeth-30 Tetraoleate, Sorbitan Sesquioleate, Caprylic/Capric Triglyceride, Butyl Avocadate, Fragrance, Helianthus Annuus (Sunflower) Seed Oil, Macadamia Ternifolia Seed Oil, Olea Europaea (Olive) Fruit Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Vitis Vinifera (Grape) Seed Oil, Caprylyl Glycol, Ethylhexylglycerin, Curcuma Longa (Turmeric) Root Extract, Melia Azadirachta Flower Extract, Tocopherol, Melia Azadirachta Leaf Extract, Houttuynia Cordata Extract, Corallina Officinalis Extract, Melia Azadirachta Bark Extract, Moringa Oleifera Seed Oil, Ocimum Sanctum Leaf Extract.

Ingredients are subject to change at the manufacturer’s discretion. For the most complete and up-to-date list, always refer to the product packaging.

♥ Cruelty-Free

A water-based cleansing foam that delivers a deep, thorough cleanse while keeping the skin balanced and comfortable. Formulated with 77% Heartleaf Water as its base, this gentle foam is naturally calming from the first lather. Quercetinol — an active extracted directly from Heartleaf — rapidly reduces visible redness and settles reactive skin on contact. 0.5% BHA gently exfoliates inside the pores, clearing away dead skin cells that regular cleansing misses, without any of the harshness of a physical scrub. Triple Hyaluronic Acid keeps the skin comfortable throughout the cleanse. A gentle BHA foam that helps deeply cleanse pores and leaves skin feeling clear, balanced and comfortable.

Skin Concerns

• Blackheads & clogged pores
• Excess sebum
• Blemish-prone skin
• Sensitivity & redness
• Rough texture
• Dull complexion

Skin Types

• All Skin Types — A mild, non-stripping formula that respects the skin barrier with every wash.
• Oily / Combination — Sweeps away build-up and shine at the source, leaving a visibly fresh and balanced finish.
• Sensitive / Acne-Prone — Settles post-breakout reactivity and leaves skin feeling clean without tightness or discomfort.

How to Use

Use as the second step in your double cleanse. Squeeze a small amount onto wet hands and work into a gentle lather. Massage onto wet face in circular motions, then rinse thoroughly with lukewarm water. Use 2–3 evenings per week on cleansed skin, building to daily evening use as tolerance develops.

Not recommended as a morning cleanser — BHA increases UV sensitivity, and evening use allows the skin's natural overnight renewal cycle to work alongside the exfoliation. Protect the progress every morning with SPF50+.

Tip: For best results, always use after the Heartleaf Pore Control Cleansing Oil to achieve a complete, thorough double cleanse.

Full Ingredients (INCI)

Houttuynia Cordata Flower/Leaf/Stem Water, Glycerin, Sodium Cocoyl Glycinate, Water, Sodium Lauroyl Glutamate, Disodium Cocoamphodiacetate, Coco-Glucoside, Decyl Glucoside, Hectorite, Sodium Chloride, 1,2-Hexanediol, Betaine Salicylate, Potassium Benzoate, Houttuynia Cordata Powder, Polyquaternium-67, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Butylene Glycol, Gardenia Florida Fruit Extract, Dextrin, Disodium EDTA, Eucalyptus Globulus Leaf Oil, Ethylhexylglycerin, Sodium Acetate, Isopropyl Alcohol, Pinus Palustris Leaf Extract, Ulmus Davidiana Root Extract, Oenothera Biennis (Evening Primrose) Flower Extract, Pueraria Lobata Root Extract, Pentylene Glycol, Capryloyl Salicylic Acid, Tocopherol, Hydrolyzed Hyaluronic Acid, Hyaluronic Acid, Hydrolyzed Sodium Hyaluronate, Sodium Hyaluronate, Potassium Hyaluronate, Hydroxypropyltrimonium Hyaluronate, Sodium Hyaluronate Crosspolymer, Sodium Acetylated Hyaluronate, Quercetin.

Ingredients are subject to change at the manufacturer’s discretion. For the most complete and up-to-date list, always refer to the product packaging.

♥ Cruelty-Free

An ultra-thin (1mm) hydrogel sheet mask that helps stressed or dehydrated skin look visibly fresher and more hydrated. Formulated with 70% Heartleaf Water as its base, it delivers immediate, deep calming that visibly reduces redness and settles reactive skin from the first moment of contact. Low Molecular Collagen — at 1/30,000th the size of standard collagen — penetrates rapidly to visibly plump, smooth and firm the skin during wear. Hyaluronic Acid maintains lasting moisture long after the mask is removed. The mask’s unique colour-changing design signals when the beneficial ingredients have been fully absorbed — gradually turning transparent as the skin drinks in the formula. Can be worn as an overnight sleeping mask for an exceptional glow.

Skin Concerns

• Dehydration
• Sensitivity & redness
• Loss of firmness
• Dullness
• Post-sun exposure
• Stressed skin

Skin Types

• All Skin Types — Designed for all skin types including reactive and easily upset complexions.
• Sensitive / Reactive — Brings visible relief and an immediate sense of calm to inflamed or irritated skin.
• Dry / Mature — Leaves skin feeling noticeably firmer, smoother and deeply revitalised after each use.

How to Use

After cleansing and toner, apply the separated upper mask around the eye area first, then the lower mask. Leave on for 3–4 hours until the mask turns transparent, then remove and gently pat in remaining essence.

Tip: Use as a sleeping mask: apply after your full evening routine and leave on overnight to wake up with glass-like, radiant skin.

Full Ingredients (INCI)

Houttuynia Cordata Flower/Leaf/Stem Water, Water, Butylene Glycol, Glycerin, Hydrogenated Polydecene, 1,2-Hexanediol, Acrylates Copolymer, Ceratonia Siliqua (Carob) Gum, Xanthan Gum, Carrageenan, Hydroxyacetophenone, Sucrose, Allantoin, Potassium Chloride, Cellulose Gum, Sodium Polyacrylate, Dipotassium Glycyrrhizate, Aloe Barbadensis Leaf Extract, Gellan Gum, Caprylyl Glycol, Adenosine, Propanediol, Ethylhexylglycerin, Chromium Oxide Greens (CI 77288), Menthoxypropanediol, Menthyl Lactate, Sodium Phytate, Soluble Collagen, Sodium Hyaluronate, Houttuynia Cordata Extract, Cryptomeria Japonica Leaf Extract, Nelumbo Nucifera Leaf Extract, Saccharomyces Ferment, Hyaluronic Acid, Hydrolyzed Hyaluronic Acid.

Ingredients are subject to change at the manufacturer’s discretion. For the most complete and up-to-date list, always refer to the product packaging.

♥ Cruelty-Free

A lightweight, naturally pigmented brightening serum powered by three of the most clinically respected actives in skincare: 10% Niacinamide (Vitamin B3), 4% Tranexamic Acid and 2% Arbutin — a concentrated trio that works at every stage of pigmentation to visibly fade dark spots, marks left by blemishes and uneven tone. Niacinamide refines pore appearance, balances oil and strengthens the skin from within. Tranexamic Acid targets discolouration at its source, while Arbutin prevents new pigmentation from forming for lasting clarity. The serum’s signature warm amber colour comes entirely from Vitamin B12 — natural, with no artificial dyes. Hyaluronic Acid delivers deep hydration without heaviness. A non-greasy, watery texture that absorbs instantly and layers effortlessly under moisturiser and SPF.

Skin Concerns

• Dark spots & hyperpigmentation
• Marks left behind by blemishes
• Sun damage
• Uneven skin tone
• Dullness
• Dehydrated skin

Skin Types

• All Skin Types A fragrance-free, daily brightening serum that earns its place in every routine — effective enough for oily and acne-prone skin, gentle enough for the most reactive complexions.
• Oily / Acne-Prone — Keeps shine under control and gradually clears the traces that breakouts leave behind.
• Dry / Dehydrated — Gives thirsty skin a visibly plump, dewy finish that holds all day long.

How to Use

After cleansing and toning, apply a few drops evenly across the face. Gently pat to aid absorption. Begin with once daily and gradually increase to morning and evening as tolerated. Follow with moisturiser and SPF 50+ during the day.

Tip: Consistent daily use is key — the look of dark spots improves visibly with consistent use. Always pair with SPF when targeting pigmentation.

Full Ingredients (INCI)

Water, Glycerin, Niacinamide, Tranexamic Acid, Butylene Glycol, Diethoxyethyl Succinate, 1,2-Hexanediol, Arbutin, Sodium Hyaluronate, Alpha-Arbutin, Coccinia Indica Fruit Extract, Eclipta Prostrata Extract, Macadamia Integrifolia Seed Oil, Olea Europaea (Olive) Fruit Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Vitis Vinifera (Grape) Seed Oil, Theobroma Cacao (Cocoa) Extract, Hydrolyzed Hyaluronic Acid, Chamaecyparis Obtusa Leaf Extract, Prunus Persica (Peach) Flower Extract, Camellia Sinensis Seed Oil, Yeast Ferment Extract, Centella Asiatica Extract, Artemisia Princeps Leaf Extract, Candida Bombicola/Glucose/Methyl Rapeseedate Ferment, Hyaluronic Acid, Pentylene Glycol, Betaine Salicylate, Sucrose Palmitate, Hydrogenated Lecithin, Gellan Gum, Sodium Phytate, Cellulose, Caprylic/Capric Triglyceride, Panthenol, Cyanocobalamin, Polyglutamic Acid, 3-O-Ethyl Ascorbic Acid, Ceramide NP, Dextrin, Asiaticoside, Madecassic Acid, Asiatic Acid, Dimethylsilanol Hyaluronate, Hydrolyzed Sodium Hyaluronate, Sodium Hyaluronate Crosspolymer, Sodium Hyaluronate Dimethylsilanol, Sodium Acetylated Hyaluronate.

Ingredients are subject to change at the manufacturer’s discretion. For the most complete and up-to-date list, always refer to the product packaging.

♥ Cruelty-Free

An emerald-hued, intensely hydrating serum built around PDRN (Polydeoxyribonucleotide derived from Salmon DNA) — a next-generation active that supports skin renewal, boosts elasticity and promotes a visibly luminous, healthy glow. Eight forms of Hyaluronic Acid flood the skin with multi-depth moisture, helping skin look and feel deeply hydrated from the first layers down. Hydrolysed Collagen supports plumpness and bounce, while Glutathione — a powerful antioxidant — brightens and defends against daily environmental stress. Niacinamide refines pore appearance and evens skin tone. Lightweight enough to layer under any moisturiser or SPF, the serum absorbs swiftly, leaving skin visibly dewy and plumped.

Skin Concerns

• Dehydration
• Dullness
• Loss of elasticity
• Early signs of ageing
• Rough texture
• Weakened skin barrier

Skin Types

• All Skin Types — Non-greasy, a glass-skin booster suitable for every season.
• Dry / Dehydrated — Helps give a visibly plumped look that keeps the skin looking full and bouncy all day.
• Mature / Ageing — Supports a firmer, more radiant appearance that builds visibly with every application over time.

How to Use

Apply a few drops onto the face and gently pat in with fingertips until fully absorbed. Use morning and evening after toner, before moisturiser and SPF. Can be layered 2–3 times when skin feels particularly dry.

Tip: Apply immediately after toner while skin is still slightly damp — this maximises absorption and the plumping effect.

Full Ingredients (INCI)

Water, Butylene Glycol, Propanediol, Glycerin, Hydrolyzed Hyaluronic Acid, 1,2-Hexanediol, Niacinamide, Glyceryl Oleate, Lauryl Glucoside, Myristyl Glucoside, Polyglyceryl-6 Laurate, Hydrogenated Lecithin, Glutathione, Hydrolyzed Collagen, Sodium Hyaluronate, Coptis Japonica Root Extract, Adenosine, Melia Azadirachta Leaf Extract, Melia Azadirachta Flower Extract, Coccinia Indica Fruit Extract, Sodium DNA, Solanum Melongena (Eggplant) Fruit Extract, Hyaluronic Acid, Hydrolyzed Sodium Hyaluronate, Hydroxypropyltrimonium Hyaluronate, Potassium Hyaluronate, Sodium Hyaluronate Crosspolymer, Sodium Acetylated Hyaluronate, Ocimum Sanctum Leaf Extract, Citric Acid, Curcuma Longa (Turmeric) Root Extract, Corallina Officinalis Extract, Sodium Citrate, Pentylene Glycol.

Ingredients are subject to change at the manufacturer’s discretion. For the most complete and up-to-date list, always refer to the product packaging.

♥ Cruelty-Free

A milky, glow-boosting toner that transforms the look of dull, uneven skin with the brightening power of 71% Rice Bran Water. Rice has been Korea’s most celebrated beauty ingredient for centuries, prized for its ability to visibly even skin tone, refine texture and deliver lightweight nourishment. Niacinamide works at the surface to refine the appearance of pores and promote a more balanced, luminous complexion. A Triple Ceramide Complex — three essential skin lipids — replenishes and reinforces the moisture barrier for lasting protection. Arbutin and Vitamin C gently brighten for a glass-skin finish over time. With consistent use it helps balance the look of excess oil and leaves the complexion visibly more radiant.

Skin Concerns

• Dullness
• Uneven skin tone
• Enlarged pores
• Excess sebum
• Dehydration
• Rough texture

Skin Types

• All Skin Types — Silky milky texture suited to daily use at any age.
• Oily / Combination — Keeps excess shine in check while delivering a visibly lit-from-within finish.
• Dry / Mature — Deeply nourishes and fortifies the complexion, revealing a plump, glass-like radiance.

How to Use

After cleansing, apply using a cotton pad or fingertips. Gently pat all over the face until fully absorbed. Suitable for both morning and evening routines.

Tip: Layer 2–3 times in the ‘glass skin’ method for an extra boost of radiance and a more dewy, luminous finish.

Full Ingredients (INCI)

Oryza Sativa (Rice) Bran Water (71%), Butylene Glycol, Glycerin, Dipropylene Glycol, Niacinamide, Propanediol, Water, 1,2-Hexanediol, Methyl Gluceth-20, Panthenol, Betaine, Oryza Sativa (Rice) Extract (3,753ppm), Hydroxyacetophenone, Diphenyl Dimethicone, Triethylhexanoin, Hydrogenated Lecithin, Adenosine, Ethylhexylglycerin, Carbomer, Tromethamine, Xanthan Gum, Glyceryl Acrylate/Acrylic Acid Copolymer, Theobroma Cacao (Cocoa) Seed Extract, Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, Hyaluronic Acid, Dextrin, Hydrolyzed Rice Protein (3,000ppb), Oryza Sativa (Rice) Seed Protein (3,000ppb), Ceramide NP, Sodium Lauroyl Lactylate, Arbutin, Ascorbic Acid, Allantoin, Ceramide AP, Phytosphingosine, Cholesterol, Ceramide EOP.

Ingredients are subject to change at the manufacturer’s discretion. For the most complete and up-to-date list, always refer to the product packaging.